Targeted Creativity

Targeted Creativity is the targeted design of online advertisement

Targeted Creativity brings together what belongs together: creation and target-based media planning. The dynamic targAdComposer offers creatives a tool with which to freely design any number of different banner ads for individual target groups and adapt them to the context. Design is possible using templates or completely open and free.

Online ads are generated dynamically based on target group data. Each recipient sees a for him/ her individualized banner ad increasing relevance and willingness to buy. The result is not just a sales promotion but also an increase in brand awareness and sympathy.

  • Target group-oriented design
  • Relevance through personalization
  • Create freely or use templates
  • Connect to all popular targeting methods incl. Re-Targeting
  • Link to existing data sets (customers, branches/ stores, retailers etc.)
  • Free combination of marketers
  • Compatible with all devices (Flash/HTML5)

Targeting types

The dynamic TargAdComposer allows you to use and combine a diverse range of targeting types:

TARGETING BY BANDWIDTH, SOCIO-DEMOGRAPHIC TARGETING, INTEREST-BASED TARGETING, BEHAVIORAL TARGETING, TIME-RELATED TARGETING, GEO-TARGETING, WEATHER-TARGETING, PREDICTIVE BEHAVIORAL TARGETING, SYSTEM-ORIENTED TARGETING, GENDER-SPECIFIC TARGETING, RE-TARGETING, TECHNICAL TARGETING” title=”Targeting types: TARGETING BY BANDWIDTH, SOCIO-DEMOGRAPHIC TARGETING, INTEREST-BASED TARGETING, BEHAVIORAL TARGETING, TIME-RELATED TARGETING, GEO-TARGETING, WEATHER-TARGETING, PREDICTIVE BEHAVIORAL TARGETING, SYSTEM-ORIENTED TARGETING, GENDER-SPECIFIC TARGETING, RE-TARGETING, TECHNICAL TARGETING