Privacy protection

The protection and privacy of your data is of utmost importance to our company. The inquiry into and use of your personal data is purely done according to legal stipulations of the effective data privacy law.

The contact responsible for data privacy law is:

Mashero GmbH
Urbanstrasse 116
10967 Berlin


When accessing websites from mashero your internet browser automatically transmits data for technical reasons. The following data is stored separately from other data that might be transmitted to or

  • Date and time of access
  • Browser type/ version
  • Operating system used
  • URL of the previously visited website
  • Quantity of the transmitted data

These data are stored solely for technical reasons and are at no time connected to a specific person.

This website uses Piwik, a web analytics open-source software. Piwik uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address anonymized prior to its storage) will be stored on the server of the service provider in Germany. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

In order to use our web tool you have to register yourself. This requires your email address and a password. mashero needs this data to ensure that you are able to use the entire range of products. Last but not least mashero requires this and other data to be able to respond to your wishes, questions and criticism.

No additional data are requested when using our website.

mashero web-tool

Mashero itself do not engage in targeting. We merely offer customers a technology (the web tool “dynamic TargAdComposer”) with which they may utilize third party targeting data at their sole responsibility. The mashero web tool itself neither stores user profiles nor drops cookies. Our web tool accesses existing targeting and search engine data and makes those usable by creative ad media. These data consist of anonymous user profiles of our targeting partners. Without correct and responsible handling of these data our service is unimaginable.

The mashero web tool utilizes the APIs of iStockphoto and Fotolia without being sponsored or in any way supported by these companies. In addition, iStockphoto does not guarantee the safety of the data that are transferred within the API between the mashero web tool and the company servers.

erasing of your data

Once your data is no longer needed for the aforementioned purposes, they are erased. If data have to be stored out of legal requirements, they are locked. Those data are then no longer accessible for further use.

right to information and correction

Of course, upon request you have the right to be informed about the data stored by mashero about your person. Likewise you have the right to have false data corrected, locked or erased. To make a request please email us at or send a written request to the above mentioned address.