Meet mashero at the South by Southwest Interactive in Austin, Texas
Berlin, March 2012 – For the first time the Berlin start-up scene is represented with its own delegation on the South by Southwest – SXSW Interactive (09-13.03.2012). The SXSW is held annually in Austin, Texas / USA and is known as one of the most important trade fairs for Interactive Media. It has been initiated by a the Medienboard Berlin-Brandenburg. The aim of the program is to support the interactive scene in the capital region in interna-tional networking.
In addition to the mashero GmbH the Berlin delegation consists of the Exozet Group, vm-people GmbH and fwli UG. The program takes place in cooperation with the Berlin Music Commission and is funded by the European Regional Development Fund (ERDF) and the State of Berlin.
The mashero GmbH was founded in 2009. The startup from Berlin offers a web-tool – the dynamic TargAdComposer – that allows advertisers and agencies to personalize display ads and optimize them during a live campaign. It allows to individually design banners per target group (audience) integrating all targeting types. The personalized campaign thus becomes more relevant to the user resulting in higher CTR (click thru rates) and conversion rates. Furthermore the user can easily produce a variety of banner variations withour any programmimg skills.The startup from Berlin with founders Guido Brand, André Gräf and Co-Founder Daniel Pieper won the Gründerwettbewerb Multimedia 2008 and the Businessplanwettbewerb Berlin-Brandenburg 2010. More Information: www.mashero.com
Director marketing & Sales